Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

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Internet technology; World Wide Web; Electronic commerce. Email the author Login required. This website has been updated to the best of our knowledge to be accurate. Abstract This study aims to analyzing the influence of television advertisement on the housewives attitude to the product.

Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian

By incorporating elements of psychology in advertisements, they seemed to be capable of influencing consumer purchasing behaviour. Ia juga bukti sebagai alat strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves.

This website has been updated to the best of our knowledge to be accurate.

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August 14, DOI: In the context of advertising, globalization has influenced the national identity of a nation. Abstract Globalization has created interdependence of cultures and countries from around the world. Abstract Globalization has created interdependence of cultures and countries from around the world. Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat.

Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products. Email this article Login required.

Attitude jurnql the product as the dependent variable. User Username Password Remember me.

The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.

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Among the factors that influence the effectiveness of advertising are i penggiklanan ii the image of goods; iii the packaging of goods; iv music; v sex; and iv women.

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Research by the author is at PT. August 14, Journal article Open Access.

One form of the right promotional mix used by telecom companies are advertising and sales promotion. Global brand is seen in the context of one product having the same brand name, oengiklanan the same product design and the same advertising creative strategy being used ppengiklanan operated pengiklaanan as though there is only one single global market. Natalia, Priccila ; Mulyana, Mumuh. The sample was taken through cluster random sampling technique based pengikklanan administrative area, there were housewives.

They argued that all consumers of the world are motivated by the same wants and needs. Documentation was the source of secondary data.

Axiata pengiklanqn a population of customers in the city of Bogor. This suggests that sales promotion has a significant influence on positf and purchasing decisions. Abstract Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely.

User Username Password Remember me. Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru. User Username Password Remember me.

Method of data collection by field research by distributing questionnaires in several areas in Bogor. The differences between nations and cultures are ignored, and at certain circumstances, even being denied.

Axiata in Bogor with Slovin method, this research get respondents.

The selection of respondents as an object of research related to customer of PT. This suggests that advertising has a positive effect, but no significant effect on the purchase decision.

They argued that all consumers of the world are motivated by the same wants and needs. On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers. The primary data were obtained through questionaire which was designed in accordance with the need of the research, interview, and observation. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity.

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Used for path analysis. ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. In the context of advertising, globalization has influenced the national identity of a nation. Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan.

A good campaign will be able to have a major impact on consumer purchasing decisions.

To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities.

Data processing techniques are used to aid the data processing software SmartPLS. However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site.

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Pengiklanan dan penampilan budaya tempatan

In fact, the glocal approach in their advertising creative is also prevalent. How to cite item. Hence, knowing the organisation objective s and implementing the most appropriate strategies are essential to gaining success in the business world today, and probably more in the new millennium.

However, Universiti Teknologi Malaysia shall not be liable for any loss or damage jurmal by the usage of any information obtained from this web site.